When an artist’s signed to the same label as Aurora and Sigrid, you have to sit up and take notice. But Ary is different to both of them – because she’s pure electro-pop.
‘Already There’ is the fourth release in a string of singles, and despite it’s branded ‘club-ready’ status, it tackles the serious subject of love with contemplative lyrics and a unique angle. There’s no wailing and sobbing over lost romances and broken hearts; instead, the Ary embraces the concepts of love, lust and brief encounter-style affairs for all it’s worth: “There’s no need to comfort me; for I go where he goes, and I know what he knows; I’m already there…”
In a recent vote to select a top ten ‘Ones to Watch’, a group of 38 Norwegian insiders were unanimous in their praise; they all agreed Ary is the most promising new artist to come out of Norway in 2017. Taking into account the wealth of talent in that country right now, that’s quite a claim.