A co-founder of DIY Melbourne label Milk! Records with three albums already under her belt, it’s obvious that Australia’s Jen Cloher is a certified don of the music industry. However, even the greats aren’t immune to the drawbacks of emotions – and that’s the subject of her latest track.
The first single from her upcoming self-titled fourth album, ‘Forgot Myself’ is Cloher at most vulnerable, writing unflinchingly about the sacrifices of maintaining a long-distance relationship. Yet in the essence of Patti Smith and Cat Power, the number is jagged and witty, sarcastic and punky. “You’ve been gone so long that you could’ve been dead”, Cloher drawls, her deadpan attitude shining through the jagged guitar chords and steady drum beat.
Of the song’s inspiration, Cloher said: “You want to be with your partner celebrating big moments in their life, but at the same time you have your own life to live thousands of miles away. It’s easy to stop taking care of yourself. Easy to forget yourself”. Centered around long-time girlfriend Courtney Barnett, ‘Forgot Myself’ features the younger Aussie star’s unmistakably quirky guitar playing and visible presence within the accompanying video.
Cloher will kick off her European tour just weeks after the album’s release on August 11th. With her last LP In Blood Memory earning her a prestigious Australian Music Prize nomination, there’s no doubt Cloher’s fourth offering will be anything short of spectacular.
SEP 25 – LONDON – THE LEXINGTON
SEP 28 – LEEDS – HEADROW HOUSE
SEP 29 – MANCHESTER – EAGLE INN
SEP 30 – MARGATE – BY THE SEA FESTIVAL
OCT 1 – CARDIFF – SWN FESTIVAL