The Presets are a band that have been on my radar for a long long time. I first saw the Australian electronic duo supporting The Dissociatives in 2005 and then went to a Wolfmother show in 2006 just to see them. Those were in the early days of the band and since then there has been two more albums with a fourth due within the next few months.
The track they released yesterday is titled ‘No Fun’ and is the second single they’ve released this year (after the release of ‘Goodbye Future’ back in January). Stylistically, it falls more in line with the sound of the 2012 Pacifica album than their earlier stuff, but takes it and improves upon it.
The blurb – In a world first, ‘No Fun’ is released with the world’s first six-sided, interactive music video, directed by Barnaby Roper (David Bowie, Kanye West, Banks). An experiment in storytelling from Google Play, the Cube allows six full-length music videos, each with their own distinct narrative, to run on six sides of the ‘Cube’, allowing you to twist, turn and manipulate your own unique audiovisual experience of ‘No Fun’ in real time.
You can listen to the track below and watch the rather cool interactive video for ‘No Fun’ here – http://nofun.thepresets.com/